Marketing Your Property

– How will you market my home?

Different properties appeal to different kinds of buyers. One of the benefits of working with an independent company is the flexibility to market each home uniquely. While many of the larger brokerages are tied to a business model based on transaction volume, you will never be just another number to us

Our clients are our greatest asset and we believe that quality, not quantity, is the distinctive mark of a great real estate firm.

That unmistakable level of quality will always be highlighted in the way we market your property to give you the highest possible return on your valuable investment.

The real estate professionals at Armand Christopher & Co. would love to develop a marketing plan that showcase your property the best way possible. The wide list of marketing avenues we specialize just to name a few includes:


– State-of-the-Art Technology Applications

“I feel as though iPad was invented for the real estate industry,” Armand Christopher founder and CEO. “Before getting one, I had no idea it would become as useful as it has been for my company. Real estate is a mobile industry and iPad enables us to do business wherever we are, at any time.

QR code

On each listing sign a QR code (Quick Response Code) for smart phone access, is created with a web address exclusive to your property linking your listing to a personalized website.


Docusign’s app is electronically signs and distributes contracts and keep track of the selling process.

Open House Manager

Keeps track of open house attendees by entering them into a database that can utilized for information gathering for sellers relating to likes and dislikes of your property.

Magic Plan

MagicPlan is a utility app that helps you create a realistic floor plan using real measurements. This app takes room measurements and then draws your floor plan that is based on your pictures.

-Social Media

An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out that social media can help us accomplish this quickly and easily.

-Today’s Marketing

Technology is the most powerful tool in today’s real estate market. The Multiple Listing Search is specially configured so that prospective buyers can use their computers, smart phones and tablet computers to search for properties; ask for email updates of the newest listings sent directly to their email and they can view all the information about your home, see the pictures and even see information on the neighborhood schools.

The number one important part of marketing a listing is to have the right visual and editorial information for the Multiple Listing Service (MLS) which is viewed by buyer’s agents and consumers all over the world.

By having the proper information and graphics you are enticing and informing the best the property has to show to attract agents and visitors to preview the home.

In today’s world a major part of searching for a home is not driving around to open houses as in the past but to drive on line and visit properties over the internet.

All listings come from multiple sources such as, Trulia, Zillow and a host of other major search engine sites. For local MLS websites search engines provide what is called IDX (internet data exchange) which propagates every website on the Internet that has search capabilities and now with a smart phone in every buyer’s pocket the ability to view your home is just a click away.

We provide professional services with the highest level of integrity

The process of selling or buying a home can be an emotional one. We are sensitive to this and will go above and beyond in all situations to be sure your experience is a positive and memorable one. We believe the customer is always right and take our fiduciary duties seriously.

We are truthful. We won’t say things we know you want to hear just to make you happy. We prefer to make you happy by saying the things we believe you need to hear in order to help you make the best decision possible.